Shop Small Studio
This year American Express is introducing their Shop Small Studio, which makes it easy for businesses to create customized promotional materials announcing their participation. These assets can then be used for flyers, social media ads, or on store websites to help raise awareness for the big day. The Shop Small Studio site also includes short videos and articles with more tips for how to get the most out of Small Business Saturday.
Create a sale strategy
What makes Black Friday the retail behemoth that it is are all of the doorbuster deals and bonus offers that stores advertise. Although the big box locations clearly have an advantage when it comes to offering loss leaders, good deals are a huge part of managing a successful Small Business Saturday. Because of this you'll want to give some serious thought to the kinds of offers that will bring in customers without giving away the whole store.
One good plan to prevent shrinking away your profit is to put limits on your top deals. For example maybe the first 50 people through the door in the morning get 40% off of a purchase of up to $100 while the next 100 only get 20% and the rest get 10%. Another clever strategy is to offer a modest discount on Small Business Saturday but reward shoppers with bonus coupons to be used at a later date — the more they spend, they more coupons they get. This could potentially help turn what would be a one-time shopper into a loyal customer, making Small Business Saturday a big win for you.
Reach out to other business owners
Small Business Saturday is meant to be a community event so why not embrace that concept by partnering with other local businesses? Perhaps you could offer special prizes to customers who make purchases at all of the locations you choose to team up with. Obviously this plan works best with businesses that compliment yours instead of directly competing but feel free to get creative to make a memorable event for your community.
Start spreading the news
While the popularity of Small Business Saturday has been growing steadily since 2010 there are still many who don't know about it. That's why, even if you aren't 100% on what your special offers will be just yet, it's not too early to start promoting your participation and excitement. Post a sign in your store window, make flyers, and post to all of your social media outlets that you're proud to be a small business and would love to see all of your fans and neighbors on November 26th. You could even run a special where, if a customer brings a friend and they both make purchases, they get an additional discount or gift just for spreading the word. Again, creativity is key.
The kick-off to the holiday shopping season is just around the corner and so is Small Business Saturday. With some smart planning, clever marketing, and hustle to get the word out, your business could not only enjoy a successful Small Business Saturday but also raise awareness for your store overall. Have a great holiday season and remember to #ShopSmall.
This blog post Small Business Saturday: Preparing for This Year’s Event was previously published on http://dyernews.com/
No comments:
Post a Comment